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Archer Goes Brand Building To Protect Its Place On Grocery Shelves

Archer Goes Brand Building To Protect Its Place On Grocery Shelves

Published: April 3, 2026 · AdExchanger

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Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especiall…