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Optimove Mid-Tournament March Madness 2026 Analysis: Betting Surges 60%, With 97% of Bettors Being Loyal Players on Online Sportsbook Platforms

Optimove Mid-Tournament March Madness 2026 Analysis: Betting Surges 60%, With 97% of Bettors Being Loyal Players on Online Sportsbook Platforms

Published: April 2, 2026 · GlobeNewswire

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Mid-tournament analysis of 3.1 million bettors underscores that March Madness is a critical bettor retention opportunity for sportsbook operators Mid-tournament analysis of 3.1 million bettors underscores that March Madness is a critical bettor retention oppo…