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Ulta Beauty AI Personalization Drives Double-Digit eCommerce Surge

Ulta Beauty AI Personalization Drives Double-Digit eCommerce Surge

Published: March 12, 2026 · pymnts.com

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Digital upgrades and artificial intelligence contributed to Ulta Beauty’s better-than-planned financial performance in the fourth quarter, Ulta Beauty President and CEO Kecia Steelman said Thursday (March 12) during an earnings call. The specialty beauty reta…