Yaap Digital, backed by marquee investors
Mukul Agrawal and Sunil Singhania-led India Ahead Venture Fund, will open its Rs 80.11 crore IPO for subscription today. The issue, which is entirely a fresh issue of 55.25 lakh shares, will close on February 27.
The company has fixed a price band of Rs 138–145 per share. At the upper end of the band, Yaap Digital will command a pre-IPO market cap of Rs 303.53 crore. The lot size has been set at 1,000 shares. Retail investors will have to apply for a minimum of 2,000 shares, translating into an investment of Rs 2,90,000 at the upper price band. The shares are proposed to be listed on the NSE SME platform on March 5.
Ahead of the IPO, Mukul Agrawal and Sunil Singhania-led India Ahead Venture Fund picked up minority stakes in the company. Both investors acquired 7,20,400 equity shares each, translating into an equity stake of about 4.68% apiece. Their entry is being seen as a vote of confidence in the company’s data, AI and analytics-led marketing model.
As per the issue structure, up to 50% of the net issue will be allocated to qualified institutional buyers, not less than 35% to retail investors and not less than 15% to non-institutional investors.
The basis of allotment is expected to be finalised on March 2. Refunds and credit of shares to demat accounts are scheduled for March 4, with listing on March 5.
About the company
Incorporated in 2016, Yaap Digital operates as a new-age digital content and marketing services agency. It positions itself as an AI-first, data-driven marketing and analytics platform. The company operates at the intersection of design, discovery and distribution. Its service stack includes brand design and content creation, influencer marketing and data-driven discovery, and programmatic media buying and paid media distribution.
Yaap currently operates across India, the United Arab Emirates and Singapore and serves over 90 clients across sectors such as BFSI, FMCG, technology, automotive and government enterprises. As of December 31, 2025, it had 108 employees.
The company plans to use the IPO proceeds primarily to fund the part payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited, for which Rs 34 crore has been earmarked. It will also invest Rs 4.01 crore in setting up an AI-led short-form content production hub, allocate Rs 16 crore towards incremental working capital and use the remaining funds for inorganic growth and general corporate purposes.
Financial performance
On the financial front, the company has shown steady improvement in profitability over the last few years. For the nine months ended December 2025, total income stood at Rs 91.42 crore, while profit after tax was Rs 9.21 crore.
Socradamus Capital is the book running lead manager to the issue, while MUFG Intime India is the registrar. Giriraj Stock Broking will act as the market maker.
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