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Greg Joswiak on Siri AI delay in the EU: ‘Most serious negative outcome yet’ of the DMA

Greg Joswiak on Siri AI delay in the EU: ‘Most serious negative outcome yet’ of the DMA

Published: June 9, 2026 · 9to5Mac

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Apple yesterday announced that Siri AI will not be available at launch in the European Union due to the Digital Markets Act. In a new conversation with 9to5Mac today, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, went in-depth on the sit…