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90% of organizations increase AI marketing spend, but only 12% can prove business impact: Comviva report - MediaNews4U

90% of organizations increase AI marketing spend, but only 12% can prove business impact: Comviva report - MediaNews4U

Published: June 2, 2026 · Google News

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90% of organizations increase AI marketing spend, but only 12% can prove business impact: Comviva report  MediaNews4U