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How Often Do Consumers Balk at Doing Online Age Authentication?

How Often Do Consumers Balk at Doing Online Age Authentication?

Published: May 26, 2026 · Ericgoldman.org

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In search engine parlance, the “bounce” rate is the percent of searchers who click on a search results link and then immediately hit the back button. High bounce rates usually signal that something has gone wrong. Either the destination website...
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