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"B2B is Human to Human": Why Anjali Gupta is replacing machine-talk with storytelling, ETBrandEquity

"B2B is Human to Human": Why Anjali Gupta is replacing machine-talk with storytelling, ETBrandEquity

Published: February 23, 2026 · The Times of India

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In a discussion with ETBrandEquity, Anjali Gupta, the founder of The Fractional CMO Company, discussed the tectonic shifts redefining the marketing landscape in the age of AI. With over 27 years of experience, spanning product marketing, digital strategy, and…