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DICK'S Sporting Goods Introduces Coach by DICK'S, an Agentic AI Conversational Experience to Support Athletes at Every Stage

DICK'S Sporting Goods Introduces Coach by DICK'S, an Agentic AI Conversational Experience to Support Athletes at Every Stage

Published: May 22, 2026 · PRNewswire

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New digital Coach brings DICK'S sport expertise into a tailored athlete experience PITTSBURGH, May 22, 2026 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS) today announced the launch of Coach by DICK'S™, a new agentic AI-powered conversational Coach™ design…