"Decentralized Personalization": Marketing in the "User-Owned" Web

By 2026, the “Walled Gardens” of the 2010s (the major social networks) have begun to “Crumble.” Consumers have migrated to the “User-Owned Web” (Web3/Decentralized Social). In this new landscape, the “Data” belongs to the “User,” not the “Platform.” For Digit…