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Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

Published: May 10, 2026 · Digiday

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Dentsu just retained Heineken's global business, and apparently the new CEO was involved. Should he take the heat for losing Microsoft? Most say no.