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Optimove Insights: Nearly Half of Mother's Day Shoppers Use AI Tools, and 64% Are Open to Buying from a Brand They Have Never Tried

Optimove Insights: Nearly Half of Mother's Day Shoppers Use AI Tools, and 64% Are Open to Buying from a Brand They Have Never Tried

Published: April 26, 2026 · GlobeNewswire

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New Optimove Report Reveals Mother's Day 2026 as a Dual Moment for Brands to Win New Customers and Protect Existing Ones New Optimove Report Reveals Mother's Day 2026 as a Dual Moment for Brands to Win New Customers and Protect Existing Ones