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7 Steps to Build a Marketing Strategy That Actually Works in 2026

7 Steps to Build a Marketing Strategy That Actually Works in 2026

Published: April 26, 2026 · Backlinko.com

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With all of the platform changes and tech advancements, it’s easy to feel like you’re always a step behind. Buyers can discover brands in countless ways without ever visiting their website. Tracking and attribution are becoming murkier, which makes it harder …