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Fortune Foods' Emotional Marketing Strategy in South India: A Case Study, ETBrandEquity
Published: April 19, 2026 · The Times of India
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Jignesh Shah, head of media and digital marketing, Fortune Foods AWL Agri Business, and Purvaja Balakrishnan, senior manager of strategic accounts, Social Beat, take ET Brand Equity through the making of Fortune’s Kai Manam campaign that added new chapters to…
