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Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes

Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes

Published: February 17, 2026 · AdExchanger

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Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology m…